This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care products not only online but also in store, based on...
This week the global beauty retailer named 8 North American beauty companies—specializing in skin care, cosmetics, and tech—that will be participating in Sephora’s inaugural business incubator program.
The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another to achieve their creative, athletic, and educational...
In this latest edition of CD Buzz we look at how technology is helping to reinvent our industry, pointing consumers into an increasingly focused direction and enhancing beauty routines to make them more personalized and effective.
L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.
Cosmetic players are diving much deeper into both the digital arena and technology as a means of capturing the imagination of consumers, latest research from Mintel shows.
The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts and figures from both Nielsen and NPD.
The virtual makeup counters of today, apps are where consumers try out product, get the opinion of friends, link directly to brand sites and more. Not surprisingly, beauty companies are taking advantage of this technology.
L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.
The country’s population is increasingly urban and eager to buy name-brand goods, and companies selling FMCG on international marketplace sites or brand pages are getting in on the ground floor of this emerging economy.
In this latest CD Buzz video, we look at what beauty players are doing to capture fickle younger consumers and the type of digital tactics that are really working.
The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.
The biotech-driven personal care company has partnered with thee sizable dot-coms to reach more consumers; a strategy that may stretch to include brands DS Laboratories is acquiring from WR Group.
Cosmetics is one of the few areas in which millennials buck the trend of being “nowners” (no-owners) and are keen to spend, according to a recent overview by Euromonitor International.
Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.
Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.
In what’s being billed as the ‘first beauty contest judged by robots’ Beauty.AI and its partners are crowdsourcing facial imaging data that will be used to set a new course for anti-aging and skin care.
In our final post of 2015 the Cosmetics Design team is bringing you a selection of the biggest trends that we have covered over the course of the year, as well as trend projections for 2016.
The Cosmetics Design USA team has put together a list of the top ten trends to look out for in 2016 and here they all are in this latest edition of CD Buzz.
This month the fragrance and flavors manufacturer rolled out a new look and new mission that puts innovation first and is meant to position the company as the go-to industry partner for profitable endeavors.
Independent cosmetic brands are serving to shake up the cosmetics world, with the larger multinationals carefully observing all the moves, and often buying them up.
As the market for online cosmetics continues to return healthy growth rates, beauty marketers could still be extending their digital reach further by tapping into apps to promote brands, new research says.
At the company’s worldwide Content Factory employees will create original digital assets to share brand stories, education and inspiration with consumers.
This marks the second year that innoCos events produced the digital marketing awards in New York City, honoring brands in 10 categories from best app to best Instagram and everything in between.
The company’s US-based Women in Digital initiative has announced it’s 2015 Next Generation Award Winners, recognizing the achievements of three original digital company leaders.
Social media has the brand’s followers scattered all over the web, so this month Urban Decay welcomes them back to the fold with a new global content site.
The consumer fragrance creator has set its sights on digital scent technology and, by making use of Vapor’s oNotes software platform, anticipates a first product launch early next year.
Cosmetics Design checked in with Katie Ochieano, SMB Merchant Marketing for the online payment company, to find out just how valuable mobile shopping and contextual commerce are for beauty brands.
Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.
One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
Thanks to ecommerce platforms, 38% of beauty and health consumers are now signed up for a subscription service, according to a new report from Business Insider Intelligence.
If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable banter?
NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can leverage social media more fully.
Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs of a given market.
Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the phenomenon.
A newly released research report from the social analytics solutions firm NetBase includes a listing of the top 30 brands according to the frequency and sentiment with which consumers post about beauty, feeling beautiful, and the like.
Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
The internet of skin is nearly here, thanks to the Seoul-based start-up Way, which will launch a digital tool that monitors and helps manage skin this November.
A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity for digital selling is set for sizeable growth.
Flexible wireless sensors, developed in collaboration with engineers from the University of Illinois, measure skin conditions and gather data that L’Oreal can put to good use.
Consumer views of video marketing on popular digital platforms is growing by leaps and bounds, according to the Beauty on YouTube 2015 study from Pixability.
The 3-D human tissue company Organovo filed a current report this week with the SEC stipulating the conditions of that company’s arrangement with L’Oréal USA, which is a game changer for cosmetics testing, biotech, and the nutraceutical market.
We spoke to Sarah Hoit, material scientist at Material ConneXion, about the latest developments with 3D printing - and how its use in the packaging business can benefit manufacturers and consumers.
