Meeting Hispanic-American hair needs

In response to growing demand, beauty care product company Combe Incorporated is to start distributing a new shade of Just For Men Haircolor - recently reformulated with vitamins and conditioners - that is specifically designed to meet the needs of the Hispanic-American male.

Branded as Castano Negro Oscuro, or Darkest Brown Black, the new shade is available in both a five-minute shampoo-in haircolour and brush-in gel for moustaches, beards and sideburns. The shade is darker than the brand's existing Dark Brown Black haircolour.

"Of all Just For Men Haircolor​ shades, Castano Negro Oscuro has been the favourite shade among men in Mexico and other Latin American markets who want to maintain their youthful appearances,"​ said Michael Wendroff, vice president of haircare marketing, Combe incorporated.

The new product will be available in most major pharmacies, food and discount shops by July 2003.