Stella McCartney sued for newest fragrance Stella Nude

The British fashion designer’s latest fragrance Stella Nude, planned to be released later this year, has come under fire from London-based brand Nude Skincare.

The skin care brand is suing Stella McCartney Limited and YSL Beauté (L’Oreal), allegedly for the use of the word nude in the fragrance’s title.

A L’Oreal spokesperson confirmed that the legal case had been brought last week.

“Yves Saint Laurent Beauté Ltd can confirm that legal action was started against it and Stella McCartney Limited by Nude Brands Limited on 3rd August 2009 in London. The case is ongoing," the spokesperson said.

According to a spokeswoman for the designer, the allegations are being vigorously defended.

"The Stella McCartney brand is continuing to grow and expand across the various facets of the business," the spokeswoman was quoted by the Associated Press.

Nude Skincare refused to comment on the issue when contacted by CosmeticsDesign.

Pro- and pre-biotic skincare

Nude Skincare was founded by Brian Feehan who was involved in the organic food movement in the UK with the chain of food stores Fresh and Wild stores.

The line boasts a range of face and body products, many containing probiotics and prebiotcis as well as supplements to complement the topical products.

According to the company, the blend of pro and prebiotics maintain and strengthen the skin helping to fight free radicals.

The company claim its skin care range is ‘free from the chemicals your body would rather avoid’. For NudeSkincare this is a list of eight ingredients or ingredient groups including parabens, sulphates, PEGs, Phthalates and GMOs.