Firmenich fragrances find focus at FiFI

Swiss fragrance and flavours company Firmenich said this week that five out of twelve European "FiFi" Best Fragrance Awards were won by fragrances created by Firmenich.

Swiss fragrance and flavours company Firmenich said this week that five out of twelve European "FiFi" Best Fragrance Awards presented this week in Paris were won by fragrances created by Firmenich.

M7 (men) by Yves Saint Laurent in France, Dior Addict (women) in Germany and the UK Sensi by Giorgio Armani (women) in Italy.

In addition, M7 won the Best Men's fragrance at the grand final European FiFi Award Ceremony, hosted by the Fédération des Industries de la Parfumerie, in Paris, on 12 May, 2003.

On to another prize-giving event, the Cosmetic Executive Women Award. Firmenich reports that its Vera Wang fragrance won the "Women's Scent Award" at the event's award ceremony held on 13 May, 2003.