In response to growing demand, beauty care product company Combe Incorporated is to start distributing a new shade of Just For Men Haircolor - recently reformulated with vitamins and conditioners - that is specifically designed to meet the needs of the Hispanic-American male.
Branded as Castano Negro Oscuro, or Darkest Brown Black, the new shade is available in both a five-minute shampoo-in haircolour and brush-in gel for moustaches, beards and sideburns. The shade is darker than the brand's existing Dark Brown Black haircolour.
"Of all Just For Men Haircolor shades, Castano Negro Oscuro has been the favourite shade among men in Mexico and other Latin American markets who want to maintain their youthful appearances," said Michael Wendroff, vice president of haircare marketing, Combe incorporated.
The new product will be available in most major pharmacies, food and discount shops by July 2003.