A lavishly designed poster that has previously been stamped and overprinted, and which will be stamped again, demonstrated the different special effects that can be obtained by overprinting hot stamping foil.
Today, the decision to purchase a product is frequently made on the appeal and attractiveness of its packaging. The most striking design and thought provoking overall presentation will win. Those who want to stay in the race have to come up with spectacular eye-catching concepts.
As reported by CosmeticsDesign.com, market research carried out by NPD Group published in its FragranceTrack 2004 Men's Study showed that while advertising seemed to have little impact on choice, packaging and design matters, as 13 per cent of teenage boys bought their fragrance because it came in a cool bottle and 12 per cent said the fragrance came with a gift set.
This backs up Kurz's assertion that more and more packaging is in effect being processed twice. First it is hot stamped and then subsequently overprinted. Apart from suggesting many ideas for product refinement, Kurz will provide comprehensive information on the overprinting/hot stamping combination.
Kurz has developed stamping foil systems especially for overprinting and the company is ready to pass on its extensive knowledge on this subject to customers. The technical diversity of this process (in all its variations) requires intensive project support and close cooperation between users and their suppliers.
Among the many factors influencing the printing result are the base material, the stamping foil, the quality of the embossing, the printing process chosen and the colours used.
Stamping foil formulation depends upon which particular printing process is used and whether UV cured or conventionally dried inks are used. This is why, said Kurz, that it offers advice on harmonising application systems and materials to be employed. The company also said that it would conduct tests on a customer's behalf to ensure the quality of the finished part.