Mosaic expands into cosmetics

Mosaic says it has acquired the assets of Atlanta-based Channel Source, a retail service company dedicated to the cosmetics industry. Channel Source will consolidate and move operations to Dallas while retaining its national staff of 400 people, reports Simon Pitman.

Founded in 1999, Channel Source services cosmetic distributors, manufacturers and service companies through a range of retail activities, including cosmetic resets, updates, coverage, data collection and promotional support.

Mosaic, a field sales and marketing company, says it will continue to work with Channel Source clients including Del Laboratories, maker of product lines such as Sally Hansen, Miss Kiss, N.Y.C. Cosmetics and Healing Beauty Cosmetics; Revlon, which produces the Revlon and Almay product lines; L'Oreal's brands Maybelline & L'Oreal; and Neutrogena Cosmetics.

"Combining Channel Source's cosmetic expertise with Mosaic's extensive, scalable resources will allow us to provide cosmetic retailers and brand manufacturers with a strong alternative for managing and servicing brands at retail," said Jim Rose, CEO of Mosaic.

In addition, Channel Source founder, president and CEO Reginald Lyon has joined Mosaic as vice president, client services. Lyon will oversee the cosmetics business unit.

"Both companies share a client-oriented approach, and as a part of Mosaic we can now provide retail information on customer trends, sales and consumption," said Lyon.

Lyon brings more than 20 years in the consumer products industry. He has worked with major cosmetic Fortune 500 companies to formulate product launch and brand development strategies. His experience in sales, management, marketing and strategy includes tenure with Proctor & Gamble, Schering-Plough and Revlon.