Cosmetic manufacturer Body pHsion has created the range, named Naledi, with a shea butter fragrance to compliment its existing skin care range that capitalizes on the many beneficial properties that shea butter has to offer the skin.
"Our whipped unrefined shea butter has always been a top-seller, and best-loved by our customers and friends of body pHusion", states RGerard, VP of Operations for body pHusion.
The moisturising benefits of shea butter have long been used by many cosmetic companies in products such as lip plumpers and cleansing bars, with the latest fragrance range emerging as an innovative move in the natural skin care industry and pushes the company forward as a leading player.
The company, who manufactures, produces and distributes hand-made bath, body & home spa products, took six months to research and develop the fragrance range, targeting female consumers with the fragrance said to leave the skin feeling 'soft, smooth and moisturised'.
It will be available globally through the company's website and will be available in round, seamless, tin containers in 2.5 oz., 4 oz., 6 oz., 8 oz., and 16 oz. sizes.
Janson Beckett Cosmeceuticals previously tapped into the growing trend by using the ingredient in its 2006 launch of the natural and less invasive alternative to cosmetic surgery for lips, lip plumper, Beautifull Lips.
The company used shea butter - a natural moisturizer and emollient - along with Vitamin E, an excellent antioxidant, to help moisten the lips and protect against environmental damage.
Chemical manufacturer Jarchem Industries also recognised the importance of the ingredient and incorporated it into its new line of natural-based butter and oil ingredients for a wide range of cosmetic applications that included emulsifiers, stabilisers and functionality.
The company used three shea butter ingredients within the range: Jarplex SB35, refined shea butter with crystallization properties; Jarplex SB15, a liquid with high emollient properties; and Jarplex SB45, a soft feel ingredient ideal for enhanced skin feel.