The products, created in Italy, are being supplied to numerous industries with highly reflective material in two designs - lacquered and uncoated specialty finishes. Designed for numerous industries, the aluminium sheets could be set to innovate the cosmetics packaging industry thanks to their alleged ability for greater reflective qualities and image clarity. General manager for Novelis in Italy, Emilio Braghi, said, "A bright sheet product using Novelis Fusion Technology could replace traditionally clad material in some applications, offering superior combinations of core material strength and special surface characteristics for anodizing application". Already being pitted for use on Absolute Vodka bottles, the new bright sheet range comes in a number of sizes for both the lacquered and uncoated finishes. Thicknesses range from 0.25mm to 1mm with widths up to 1,250mm. Right now these attributes are highly desirable within the industry, with Paris Hilton recently announcing that her new perfume, Heir, will be packaged with a design by Axilone, on a sheet of aluminium varnished in blue and with a holographic image on the back Novelis is also extending the bright sheet range launched last year. Using the same technology as with the new range, it will further develop the range casting multiple layers alloy layers into aluminium ingots. This technology will allow the company to manufacture sheet products with features that were until now unattainable.
