Mintel hones in on the trend for high science in cosmetics

Market research firm Mintel has identified Faux Genomics as one of the four key trends set to make it big in 2008. Head consultant for cosmetic research Nica Lewis explains the concept and explores the latest and most exciting developments.

Market research firm Mintel has identified Faux Genomics as one of the four key trends set to make it big in 2008. Head consultant for cosmetic research Nica Lewis explains the concept and explores the latest and most exciting developments.

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