Cosmetics manufacturers are considering different options to help reduce the environmental damage from packaging from biodegradable materials to reusable containers. Refillable compact Mary Kay is inviting its consumers to use its refillable compact that will ultimately reduce emissions by cutting down on the quantity of packaging produced. The strategy places some responsibility for eco-friendly practice on the shoulders of consumers who will have to change their buying habits. Consumers are also asked to return old compacts to their Mary Kay beauty consultants for recycling. Tree planting For every compact returned the company will plant a tree in the Bitterroot National Forest in Montana and Idaho to offset its carbon emissions. "By recycling their previous Mary Kay compacts, women everywhere can become part of an environmental movement that includes our new eco-chic refillable compact," said Rhonda Shasteen, Mary Kay senior vice president of global brand strategy. Mary Kay's new refillable compact can hold combinations of sheer pressed powder, eye color, cheek color or bronzing and highlighting powders as well as applicators and a lipstick or gloss. With its 'pink doing green' sustainability program Mary Kay is one of many companies that are waking up to growing consumer demand for more eco-friendly goods. As yet no specific regulations tackle greens claims making it difficult for consumers to judge the difference between genuine commitment and marketing veneer.
