Sun & Skin Care Research is already the manufacturer and distributor of the Ocean Potion sun and skin care products, which are distributed throughout the United States.
The company is hoping that the purchase of the latest sun care brand will help to leverage its position in this segment, which is being boosted by a growing consumer awareness of the perils of unprotected sun exposure.
Value-added product
However, added to that mix, the current economic climate and general retail slow down, means that value-added products epitomized by this range are an even faster growing niche within this segment.
The No-Ad range claims to provide double the product volume for the same sort of cost of many similar sun care products on sale in stores across the United States.
The line was first introduced in 1960, and currently its SPF45 sunscreen is listed by Consumer Reports as providing the best quality of product at the lowest price, the company claims.
Credit crunch means bargain hunters
This has proved to be popular with consumers, who, faced with a diminishing spending power due to the current credit crunch, are looking for products that will help to stretch their budgets.
“The addition of the No-Ad brand combined with the Ocean Potion product catalog will strengthen the combined brand’s position in the care category nationally,” said Gary DeAngelo, CEO and founder of Sun and Skin Care Research.
“Combining these two brands will provide Sun and Skin Care Research with increased economies of scale, and will enhance our ability to develop new and unique break-through products in the sun protection category.”
At the beginning of this year market research provider Euromonitor said that one of the few categories within the personal care segment that would be likely to beat a general slow down in the market would be sun care.
Likewise, the market research company also pointed to men’s grooming and baby care as the two other categories most likely to shrug off the effects of falling consumer spend.