The fragrances and flavors company has been creating natural and organic fragrances since 2003 but is now digging deeper with a certified range.
Acheiving certification and sustainability
All the new scents are USDA accredited and are also produced with sustainability in mind. Arylessence said low-impact processes were used to create fragrances that respect the environment and the planet.
The organic fragrances are created from what Arylessence calls a palette of contemporary ‘green’ notes such as fruit, citrus and herbs along with floral and woody themes.
“Our new 100 percent certified organic fragrances are high-end solutions that add a new dimension to natural and organic products, capturing the interest of today’s informed consumers and reflecting the strictest interpretation of the terms natural and organic,” said Arylessence President Steve Tanner.
Fitting in with fragrance trends
Arylessence is launching the organic fragrances soon after publishing a guide to the latest lifestyle trends and how they translate into fragrance notes and colors.
One of the strongest themes running through the report is the desire for brands that appear close to nature and protect the environment.
Beneficial elements, earth origins and eco-consumerism were three of the 14 deep running trends picked out that fall around these ideas.
They are feeding growth in the organic and green market which is becoming more complex and sophisticated as time goes by.
Arylessence spokesperson Kimberly Kelley told CosmeticsDesign.com that there are many tiers to the growing market, from the deep green consumer militantly scouring labels to the light green consumer who is satisfied with a natural feel.