The Time Zone Line and Wrinkle Reducing Moisturizers promise to be one of the first of many anti-aging products from Estee Lauder that feature sirtuins.
"Next big thing"
Dr Daniel Maes, senior vice president of R&D at Estee Lauder, told CosmeticsDesign.com that sirtuins are the “next big thing” in anti-aging and that Estee Lauder intends to stick with them in research into skin aging.
Sirtuins battle against the visible signs of aging by slowing down the rate of cellular division in the skin to give cells the time to perform necessary repairs.
Maes said slowing cell division in this manner also gives other active ingredients more time to act.
Complementing Sirtuin EX-Technology in the new moisturizers is Tri-Hyaluronic Complex, added to create “an optimally hydrated environment”.
"Industry first"
The blend of Hyaluronic Acids is hailed by Estee Lauder as “an industry first”.
The company claims that the complex differs from Hyaluronic Acid because it not only replenishes moisture in the skin but also sustains the Hyaluronic Acid that is naturally found in the skin’s surface.
The Tri-Hyaluronic complex contains:
- High Molecular Weight Hyaluronic Acid which works from the “outside in” to provide long-lasting hydration. Because of its large molecular size, it remains at the skin’s surface, where it binds moisture helping to make the skin plumped and toned.
- Hyaluronic Acid Fragments which trick the skin to react as though its natural supply of Hyaluronic Acid was being destroyed. Skin responds by boosting its natural production of its own Hyaluronic Acid, creating moisture from within.
- Anti-Hyaluronidase technology which protects Hyaluronic Acid from premature break-down by a natural enzyme and therefore help to maximize the effectiveness of the other two technologies.