Takasago expands presence in US fragrance market
Takasago International Corporation has announced the acquisition of New Jersey-based Wessel Fragrances, in an attempt to increase its global footprint.
The Tokyo-based company is hoping that the takeover will significantly increase the company’s net sales, as well as giving it access to a new consumer base centred in the region.
“We expect that the synergistic relationship between Wessel’s customer base and Takasago’s creative and technical strength will emable us to develop and expand our fragrance business in global markets, particularly in the US,” Takasago wrote in a company statement.
Wessel operates in household and personal care fragrance fields.
