Ciba markets silver-based preservative for personal care

Pure Bioscience has partnered with Switzerland-based Ciba to help its silver-based anti-microbial ingredient conquer the personal care market.

The San Diego-based company hopes that an agreement with the chemical behemoth will help it win over the cosmetics formulators.

Water soluble for ease of formulation

Ciba will market the silver dihydrogen citrate (SDC) under the trade name Ciba Tinosan SDC and claims the product’s transparent and water soluble qualities make it perfect for cosmetics formulations.

“We are especially excited about the opportunities in the cosmetics market, where manufacturers are increasingly expected to deliver antimicrobial benefits without compromising the look and feel of their products,” said global head of Ciba’s home and personal care business line Catherine Ehrenberger.

The ingredient is suitable for deodorants, lotions and liquid soaps and adds antimicrobial qualities to the product as well as improving its shelf life, according to Ciba.

Pure Bioscience is positioning the ingredient as a low toxic solution to formulators’ anti-microbial needs, in an increasing selective consumer environment.

Meetings tighter regulations

“As government agencies institute stricter policies on chemical use, corporations face mounting pressure to protect human health and the environment. At the same time, commercial and retail consumers are increasingly discriminatory about ingredients in the products they purchase,” explained Pure Bioscience CEO Michael Krall.

In addition, Krall claims that the manufacture of the ingredient is environmentally friendly in the hope of securely planting the ingredient in the ‘green’ camp.

Pure Bioscience will remain the distributors of the ingredient to all other industries, including the pharmaceutical and household industries.