Dr. Friedrich Kroos takes the helm at JAFRA after being senior vice president of worldwide operations and business development at the company since March 2007.
Before that, Kroos worked for 12 years in various management level positions within the Vorwerk Group, the parent company of JAFRA.
“His expertise in building solid, strategic leadership teams, coupled with a deep commitment to JAFRA's mission, vision and values make him uniquely qualified for the job,” said Walter Muyres, managing partner of Vorwerk & Co.
JAFFRA is a major direct seller of skin care, beauty and fragrance products with over 500,000 sales consultants worldwide.