The initiative means that the company is able to display the RPA-100 percent symbol on the outer packaging of its Professional Only Skin Care product brands, which include the Cell Science, Serious Action and Age Management Skin Care System.
The initiative means that the outer packaging for all of its products will now be made with totally recycled parperboard, in line with similar moves from some of the biggest names in the industry.
Tapping into consumer eco concerns
Green packaging has become a major objective for many consumers, who want to ensure that the products they buy have a minimum impact on the environment.
Indeed, many personal care companies have reconsidered their packaging strategies lately because of consumer demands to make products more eco-friendly, and in turn more ethical.
Indeed, GlyMed’s move to work with the Recycled Paperboard Alliance follows a number of the biggest names in the personal care industry, including Procter & Gamble, Unilever and Pfizer.
First cosmeceutical company to get logo
By making this move the company says it is aiming to meet consumer demands for recycled packaging and in doing so it also claims to be the first professional cosmeceutical company to bear the RPA-100% logo on its folded-carton packaging.
Although such initiatives can initially prove costly to implement, more and more companies are introducing green packaging after realizing both how important the issue is to consumers and how it can also help to create long-term savings.
Michel Dupuis, senior vice president of purchasing and product development at Chanel, recently underlined the latter point in an interview with CosmeticsDesign.
“Sustainability can be synonymous with saving. We can reduce the weight of packaging and therefore reduce the price and benefit the environment,” he said.