The Germany-based flavors and fragrance supplier has got USDA organic certification for the Teterboro and Branchburg plants, and said organic fragrance production is set to begin this spring.
Although the market for organic fragrances and cosmetics is young in the US, there is significant room for growth, according to Symrise’s Robert Ascoli.
“We see tremendous opportunities for growth here. Our clients and their customers have become much more selective in their choices. Care for the environment is a growing priority,” he said.
Consumer demand drives growth
For global president of scent and care Achim Daub, organic ingredients are set for success driven mainly by consumer demand.
“Today’s consumers make conscious, responsible purchases and are buying more and more products made from natural, sustainable raw materials,” he said.
Symrise’s presence in the US organic fragrance and cosmetics market was strengthened by its recent acquisition of Manheimer Fragrances which focus on natural organic and fair trade ingredients.
In addition, the company has a distribution agreement with Californian company Bayliss Ranch, for a range of organic plant extracts.
Symrise is not the only company operating on the organic fragrance stage in the US.
Georgia-based Ayrlessence released a certified organic fragrance range in the fall of last year.
The company has been operating in the natural and organic sectors since 2003 but decided to launch a certified range in order to capture the increasingly discerning consumer.
“Our new 100 percent certified organic fragrances are high-end solutions that add a new dimension to natural and organic products, capturing the interest of today’s informed consumers and reflecting the strictest interpretation of the terms natural and organic,” said Arylessence President Steve Tanner.