The campaign is timed to coincide with the start of the seal hunting season, which kicked off in Canada last week and draws attention to the fact that 250,000 seal pups are killed each year.
Lush is organizing its campaign in conjunction with The Sea Shepard organization, a small charity that has taken it on its hands to physically try and prevent the seal hunt from taking place each year.
Lush is also sponsoring Sea Shepard, by donating all the profits from the sale of several of its products, including a specially designed ‘Save Our Seals’ soap bar, to fight the hunt.
Lush has been involved in a number of high profile campaigns in recent years, including the UK environmental group, Plane Stupid, as well as a campaign to ensure the closure of the Guantanamo Bay US prison camp.