Natural Beauty Summit America focuses on key opportunities
With analysts and industry experts continuing to earmark the naturals and organics as one of the few categories to maintain growth in the current economic climate, manufacturers are on tenterhooks to discover exactly where those opportunities are.
When the Natural Beauty Summit America opens its doors, 7 – 8 May, organisors Organic Monitor and ITEC France - say a significant part of the program will be devoted to underlining and identifying which specific products and segments look most promising.
Clueing in on food ingredients
One particular area showing promise is the use of food ingredients in natural and organic personal care products. Presentations will focus in on how this phenomenon is impacting formulation and product development.
As well as opportunities, the program will also host a session with a series of presentations on another key area, certification.
Last year, the first US summit saw some heated debate concerning certification between some of the industry’s most high profile players, illustrating just how divided it is concerning the way forward.
That event attracted over 250 executive delegates, from various sectors of the personal care industry worldwide, and the organizers say they are hoping to attract similar numbers this year.
Development and marketing challenges
Other presentations will consider the major challenges manufacturers face when developing and marketing organic and natural products, as well as learning about sustainability best practices and the importance of getting this area right.
Key presentations will be given by Curt Valva, president of Aubrey Ogranicas, Jasper van Brakel, CEO Weleda North America, Katherine DiMatteo, president of IFOAM, and Dr. Manfred Axterer, global product director of cosmetic ingredients, Symrise.
This year’s event will take place at the Sheraton Hotel in New York City and delegates registering before April 4th will receive a 10 per cent early booking discount.
