The company’s production of organic fragrances has been steadily increasing, responding to a rise in consumer demand for organic and natural products.
The addition of a wider bank of organic ingredients at the company’s fingertips has allowed them to expand upon their previous natural products line. Company President Steve Tanner has said that the company has grown to have “one of the industry’s broadest selections of truly natural fragrances made with pure, natural, non-artifical ingredients”.
By investing in the development of new organic ingredients, Arylessence now have greater options for fulfilling consumer demand for natural products.
100 per cent certified organic
In addition, Arylessence claims that this new range of fragrances is 100 per cent organic, unlike some other ‘organic’ products on the market which may have been processed with non-organic ingredients.
Director of marketing, Lori Miller Burns hopes that this certification and clarity will provide customers with precise information about the ingredients used, giving the highest quality assurance to customers.
Growing market
Arylessence’s decision to further expand its organic fragrance range responds to a growing trend in the market for natural products. Many global cosmetics companies, such as CPL Aromas have also been tapping into this trend.
Arylessence claims that the values of integrity and authenticity are more important than ever to its customers, and that its investment in sourcing and expanding natural ingredients reflects its commitment to these values.