The trials showed that the hair care ingredient is particularly effective on chemically treated hair, helping to alleviate damage caused by perming or colouring the hair shafts, the company claims.
Hair that had been colour treated and treated with Collamex demonstrated improved elasticity and resistance to breaking, compared to hair that was left untreated after it had been dyed.
Hair tresses were used during the trials and were washed in a standard solution, rinsed and air dried, before a commercially available hair dye was applied.
Increases hair strength
After the hair was dyed, Collamex in an aqueous solution was applied to the tresses, after which the tensile strength of the tresses was tested by extending the fibres by an average of 20 per cent.
The company says that the results of the test showed that the Collamex treated tresses had ‘significantly improved’ tensile properties, further demonstrating a reparative effect on the overall hair strength.
Waitaki CEO Craig McIntosh said that the company’s trials tap into consumer demand for scientific proof that hair care treatments really are effective.
Scientific proof wins customer confidence
“Collamex is proven to both repair and protect hair – a powerful consumer-winning dual benefit,” he said.
The latest results are the most current in over three years of testing the formulation, which is based on collagen and chondroitin sulphate-rich complex, which is targeted at shampoos, conditioners and hair masks.
The formulation combines low molecular weight chondroiton sulphate, small peptides and amino acids to deliver improved moisturizing properties that penetrate into the core of the hair cuticle.