The company says that on average parents lose between 400 – 700 hours of sleep in the first year of having a baby, which has been the driving force behind the development of the teddy brand, named Lulabie.
The bear contains the company’s ‘sleep well’ aromatherapy blend, which is accompanied by a bed-time cd containing stories and lullaby music.
The fragrance blend contains lavender oil, orange, thyme and cardamom, a blend that aims to release fatigue, calm and relax the child.
It is combined with a patent pending technology which allows the controlled release of the fragrance and comes with a lullabie music cd.