Heidi Manheimer, CEO of Shiseido Cosmetics America (SCA), will take on the post as group leader for US sales, covering SCA as well as Beauté Prestige International, Nars and John Varvatos.
According to CEO of Shiseido’s American operations Shoji Takahashi, the newly created role should help create greater synergy among the sales functions for all the company’s brands.
Within the role Manheimer will work closely with the heads of BPI, Nars and JV to identify opportunities to strengthen sales across the group.