The partnership, which aims to better inform consumers and provide timely content about public health and safety topics, will initially involve a joint online resource and a co-branded weekly newsletter.
The new website features the latest health-related information on a variety of subjects including cosmetics and skincare, and food safety as well as wellness topics.
In the event of breaking news related to health, special ‘FDA Alert’ modules will be featured across various site locations and email newsletters will be sent out by Everyday Health.
There will also be a co-branded weekly newsletter sent to subscribers to the website which will contain FDA alerts as well as up-to-date information on website topics.
Thirty million unique visitors access the Everyday Health website each month, according to the company. In comparison, the FDA website receives six million visitors each month; the majority of which are industry representatives.
The Commissioner of the Food and Drugs Administration, Margaret A. Hamburg, said that for the FDA, the partnership represents a significant opportunity to reach a substantial number of consumers in providing public health information.
“We are pleased to collaborate with Everyday Health to reach millions more consumers with accurate, science-based information that can help them make decisions about their health. The partnership will increase our ability to deliver important and sometimes urgent health information in an effective, consumer-friendly and convenient way,” she said.
The content of the website is created by the FDA and selected for publication by Everyday Health. It is expected that a minimum of 50 FDA articles will be featured on the site, according to a Memorandum of Understanding between the FDA and Waterfront Media, the operator of Everyday Health.
The resource can be accessed here.