Predictive internet ads driven by beauty brands

Suggesting that the internet is a leading market tool for beauty products, the company says that the average apparel and beauty campaign is 59 percent larger, while total advertiser-committed spending has risen by 173 percent.

As well as leading clothing advertisers such as H&M, the company says that it has also managed to attract beauty players L’Oreal and Maybelline-Garnier into its fold during the current fourth quarter.

Real time analysis of content​

Kontera markets a patented technology platform that includes real time analysis of content and other user information to hyper-link terms that most accurately represent and predict the sort of internet content the user is looking for.

In line with the growing number of searches amongst the company’s estimated 100,000 unique users, the number of those related to apparel and beauty are yielding twice as many brand engagements in fourth quarter 2009 when compared to the fourth quarter of 2008.

“We are pleased to see this rise in the brand advertiser spending within the apparel and beauty category,”​ said Kontera president Hal Muchnick.

Sensing a shift in consumer patterns​

“We perceive that major retailers are sensing a shift in consumer sentiment and they are looking to reach qualified individuals who are engaged in pre-purchase research and information gathering, wherever these consumers may be on the web.”​

Kontera claims that its In-Text advertising allows consumers to better connect with retailers and vice-a-versa, making advertising campaigns more targeted and ultimately more effective.

The company says this happens because brands can reach consumers when they are ‘most engaged and receptive to learn about their products’​.