UEG expands division offering product placement opportunities for brands

The launch of UEG studios serves as an extension of UEG’s current capabilities, say the company, which has helped companies such as Procter & Gamble and Estée Lauder market their brands.

The company offers product placement services to its clients, around which a full advertising and marketing plan can be built.

“UEG works with companies to position their brands in various media, whether it is in movies, television programs or online”,​ Jamie Elden, head of UEG Studios told CosmeticsDesign.com.

‘Surround sound’ media plan​

He added that a ‘surround sound’ media plan can be built around a product placement, giving the example of creating television adverts that are screened alongside a film featuring the product.

“We are a full service agency in branded entertainment and product placement and have a proprietary distribution platform whereby we create content, whether it be for television or the web, which we then deploy to drive mass consumers to that brand with hugely successful results for our clients.” ​Elden said.

UEG helps cosmetics brands increase sales​

UEG has worked with several cosmetics brands to market their products, including Michael Kors and CoverGirl.

For the launch of Michael Kors’ Very Hollywood fragrance, UEG built a website and created video content as well as a marketing platform to increase awareness of the brand, explained Elden. The on-going project, which was initiated last year, has been very successful, he added.

According to the company, Estée Lauder also used its services to help reinvent the way two of their brands were tapping into the digital space in order to drive awareness of new products and increase online sales.

As a result of partnering with UEG, Covergirl’s cosmetics products, including its Lash It mascara appeared in the Drew Barrymore film Whip It, directly targeting a young, mainly female audience.