The manufacturer and decorator of bottles and jars for several industries including cosmetics and personal care has appointed Lenore Campites to the role of East Coast sales representative in the US.
“Alpha has invested in new blow molding and decorating capabilities in our Pennsylvania and Florida plants, and now we are ready to support this with additional sales resources,” Jack Baily, vice president of sales at Alpha said in a statement.
Focus on personal care market
According to the company, the addition of a fourth East Coast sales representative will help it build its customer base in the personal care market, an area in which it sees great potential.
According to Alpha marketing manager, Marny Bielefeldt, the acquisition of container decorator Technigraph in 2008, and the addition of a high-speed silk screen press to the company’s plant in Bethlehem, Pennsylvania, has opened up significant growth opportunities in this market.
“This has opened up opportunities for us to be a ‘one-stop shop’ for companies that need high-quality screen printing on both PET and HDPE bottles and jars,” she told CosmeticsDesign.com USA.
Moreover, Alpha is currently upgrading blow molding equipment in its Michigan factory and developing and expanding its personal care product line to meet customer expectations, said Bielefeldt.
Last year, Alpha introduced an environmentally-friendly spray frost technology, which according to Bielefeldt, is typically used for personal care products that want the look of frosted glass, but with a much safer and environmentally-friendly process.
Planned expansion into Europe
The company is also planning to expand into Europe during 2010, which will require one of the current East Coast sales representatives to spend more time in Europe, thus making Campites’ appointment a timely one.
“With Lenore on board early in the year, we won’t have to worry about losing any of the East Coast sales momentum we’ve been building in recent months,” said Baily.
According to Bielefeldt, the European expansion is planned to take place mid-year, and is aimed to support existing European customers that purchase products from Alpha’s Netherlands-based warehouse.