Werle previously worked for public relations firm Weber Shandwick, where he dealt with brands including Coca-Cola and Microsoft.
Speaking of the appointment, Dominique Conseil, global brand president of the Aveda, Salon and Pharmacy channels, said that Werle’s experience would make him a valuable asset to the company.
“Chris is a masterful communications executive with the winning combination of strategic thinking, extensive high level professional experience and a heartfelt commitment to corporate social responsibility,” said Conseil.