The ingredient is aimed at the increasing market for skin lightening and whitening products, which has proved highly popular in Asian markets, but is now spreading as a trend worldwide.
Ariel claims that when the ingredient is added to base formulas such as eye concealers, tinted moisturizers and lip moisturizers, it can help to increase luminosity in that area, ultimately creating a brighter and more youthful appearance.
Targeting loss of skin fluorescence
The ingredient targets the fact that photoaged skin can lose an element of youthfulness because it can no longer fluoresce blue and green light, ultimately giving the skin an uneven tone that is dull and listless.
Where the ingredient is claimed to be really innovative is the fact that it uses transparent particles, containing a diamond core complex, that transforms UV light into blue light, ultimately emitting a healthier-looking and more youthful glow.
This is achieved because of the transformation into blue light, which is said to ‘dramatically’ reduce the expression of wrinkles, discoloration, blemishes and other skin imperfections associated with aging process.
Innovation, not imitation
The company says that its approach is in contrast to other skin lightening and whitening ingredients on the market, which tend to use ingredients with opaque pigments, which simply mask imperfections and do not enhance the glowing effect.
Peter D. Bohm, president and CEO of Ariel Laboratories, says that the ingredient is likely to prove a popular addition to the choice of anti-aging products aimed at women in the thirty-plus age group.
Bohm added the belief that the ingredient has been innovation-driven, rather than simply being an imitation, and says that adding it to 'existing base formulas enhances functionality’.