Estee Lauder exec explores how to create luxury packaging, sustainably
This content item was originally published on www.cosmeticsdesign-europe.com, a William Reed online publication.
Sustainable packaging and luxury can be combined but it’s a multi-player game, requiring action from retailers, suppliers, brands and consumers, according to Estée Lauder packaging executive John Delfausse.
In this exclusive interview CosmeticsDesign.com USA spoke to the chief environmental officer for corporate packaging about how a prestige company can design sustainable packaging while retaining the luxury feel.
