The collaboration offers the opportunity for the plastic and polymer producer to build a strong market for its Baycusan range.
"We are creating a strong network to support the introduction of our novel Baycusan line across the NAFTA cosmetics industry," said John Brandt, head, CAS Specialties Business NAFTA, at Bayer MaterialScience.
Marketing the Baycusan line
The new line will be marketed by Bayer MaterialScience’s key account manager for cosmetics and personal care, Judith Krantz.
Krantz has more than 25 years of experience in formulating and promoting specialty chemicals within the cosmetics industry, and being situated in New Jersey, she will be close to the hub of the North American cosmetics industry.
EEC Cosmetics Solutions will also join Bayer MaterialScience’s distribution network consisting of The ET Horn Company in the western states, McCullough and Associates in the Southeast, and The M.F. Cachat Company in the Midwest, in marketing the Baycusan range.
Industry specific products
Baycusan polyurethane products are specifically designed for the cosmetics industry and differ from conventional polymers in that they contain no solvents.
The polymer producer claim they are environmentally-friendly and can be used to formulate skin care, hair care, sun care and cosmetic products that emit a little or no volatile organic compounds.
This means the Baycusan range is free from having significant vapor pressures which can affect the environment and human health.
Formulation process given more latitude
Baycusan is marketed on the basis that it provides cosmetics producers’ greater freedom in the formulation of their products. Film properties can be adjusted from flexible to hard or from waterproof to water vapor permeable.
Both Baycusan C 1000 and Baycusan C 1004 can be used in decorative cosmetics where their film forming ability helps maintain color intensity after exposure to water.
Applying black mascara to a piece of cotton fabric and then immersing it in water for 30 minutes, Bayer Material Science claimed that specimens with no polyurethane dispersion lost 22 percent of their color intensity while those containing Baycusan C 1000 and BaycusanC1004 lost only 8 percent and 5 percent respectively.