The bottle, part of Shiseido’s Urara range, is partly made with Ingeo’s bio based resin and is on display in an Innovation Gallery at this year’s Climate Change talks in Cancun.
Designed in collaboration with Climate Action, a UNEP partner that publishes reports and news on the climate change talks, the Innovation Gallery showcases a number of consumer products currently on the market that use Ingeo’s bio based resin.
In addition to the Urara shampoo, these include a selection of Walmart’s fruit and vegetable products and Stonyfield Organic Yoghurt Multipack Cups.
According to Climate Action, the idea behind promoting the products in the Innovation Gallery was to illustrate what the sometimes abstract discussions into something more real.
“These tangible products turn what is for many an abstract discussion about climate policy into a set of concrete choices that consumers can make in their everyday purchase decisions,” Climate Action CEO David McConnell explained.
Shiseido’s Urara bottle uses 51 per cent of the Ingeo resin, manufactured by Natureworks, made from plant material instead of oil.
Extrusion blow molding for the first time
For Natureworks, the collaboration with Shiseido is an important step in the development of the Ingeo resin.
“It is exciting, not only as it’s a leading brand but also as it’s a whole new product application for us,” Steve Davies, Natureworks director of corporate communications and public affairs, told CosmeticsDesign.com USA.
Davies explained that this is the first time the Ingeo resin has been used with an extrusion blow molding process.
“The polymer required some modification to make it work with an extrusion blow molding technique and Shiseido have found a grade that works,” he said, before adding that this explains the 51 percent use of the resin rather than 100 percent.