The Nebraska-based company supplies salons across 12 states in the US including Colorado, Oklahoma, Nebraska and Kansas, and has net sales of about $100m.
According to the France-headquartered cosmetics giant, the decision to take on Peel’s Salons Services reflects the ‘determination of the Professional Products Division to offer a better service to US hair salons’.
Peel’s Salon Services has been acquired by L’Oreal’s SalonCentric division, which was founded in 2008 to create a distribution network across the US.
Growth of SalonCentric division
This year, the company has added to the division with a number of acquisitions including June’s acquisition of C.B. Sullivan, a hair salon supplier based in New Hampshire.
C.B. Sullivan supplies to salons in six states including Vermont, Maine and Connecticut, through a network of representatives and outlets that are open only to professionals and reported annual revenues of $50m (€41m) for fiscal 2009.
A L’Oreal spokesperson told CosmeticsDesign.com USA at the time of the acusitions that the move to take on C.B. Sullivan was due to the fact it is well respected, the leading distributor of salon supplies in New England and has similar goals to L’Oreal.
“C.B. Sullivan’s mission is closely aligned with L’Oreal’s – to gain closer proximity to the salon community while providing salons and stylists with the best products, services, training and education,” the spokesperson said.
Other recent additions to the L’Oreal SalonCentric’s business include Maly’s MidWest and Marshall’s Salon Supply. These two distributors have combined sales of $130m and supply over 40,000 salons, L’Oreal said at the time of the acquisition.
The division distributes a number of brands including L’Oreal Professional, TIGI, Redken 5th Avenue NYC, and Pureology.