The California-based firm launched over 14 consumer products last year as well as strengthening its relationships with retailers Ulta and Sephora.
“2010 was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations,” said Richard Murad, general manager of Murad.
The year saw three completely new product lines being launched - Anti-Aging Acne, Hybrids 2-in-1 treatment cosmetics and the youth-oriented Clean Scene line – which the company says introduced it to a new consumer base.
“With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skincare and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history.”