However, the company's recently published second quarter results reveal that its market share is now rebounding back to pre-crisis levels, which according to financial expert Ryan Furhmann should help it achieve double digit returns over the long-term.
Although gains were relatively modests - with sales growing just 2 percent during the quarter - organic sales increases in the high return grooming category peaked at 6 percent.
"Being able to balance all of the different brand varieties on a global scale is impressive and P&G attributes it to an understanding of the consumer and subsequent product innovation and distribution scale and efficiency to "reach retailers and consumers at the right place and time," Furhmann said.