The no-frills event has grown steadily in recent years, managing to attract cosmetic and personal care suppliers who are battling to maintain their public image in an increasingly competitive environment, while trying to keep marketing costs down.
This year the event features extended opening times, with the doors opening 1 hour earlier, at 8.30am, while remaining open until 4.30pm.
Likewise the event organizers, The New York chapter of the Society of Cosmetic Chemists (NYSCC), has also chosen to extend the pre-show set up time on May 9th, which will now last from 9am to 9pm.
Registration now open
Registration for both attendees and exhibitors at the event is now open and can be carried out online through the NYSCC website by clicking here.
Another new innovation this year is the organizer’s initiative to introduce totally electronic registration, which is forms part of efforts to make the event a Paperless Trade Show through a partnership with Innovadex.
The company is also providing services to ensure the electronic transfer of all show ticketing, as well as technical documents and sales materials between exhibitors and attendees.
Chasing record attendance and exhibitor numbers
The organizers are expecting to host as many as 300 suppliers and more than 500 booths for exhibitors at this year’s at the networking event and will be chasing record attendance of around 6,000 people last year.
In 2010 the organizers said that they had increased the available floor space by over 10 percent, adding 50 new companies to the exhibitor list, but still had to turn away around 40 potential exhibitors as there was no room to house them on the show floor.
Although many of the exhibitors and attendees are from the New York and New Jersey region, traditionally the home of some of the biggest industry players, in recent years the event has also proved an increasingly bigger draw for international suppliers.