Albéa launches new hygienic applicator for homogenous creams

By Andrew McDougall

- Last updated on GMT

The French packaging supplier has launched its Cream Dispenser claiming it is the first totally hygienic and convenient application system, for a variety of cosmetics products.

The dispensing roller is designed to provide a light and uniform application of formula to the targeted skin area.

a_LBEA d_ISPENSER

Albéa claims the direct application enables the user to accurately apply the selected formula efficiently. It also says the spreading and massaging action of the roller speeds formula absorption.

Complete formula protection

The pack boasts complete formula protection due to an isolation valve system between the roller and the base reservoir which protects the formula from environmental contaminants associated with use.

When applying formula to the skin, the roller spreads and works into the skin quickly and evenly which the company says provides​a light comfortable sensation with decongestant effect and soft massaging.

“Fast and easy to use, it ​[the dispenser] delivers the right amount of formula for a homogeneous application while keeping the hands clean,”​ claims the packaging firm.

The dispenser comes in two different sizes, 110ml and 44ml, which Albéa states are both easy-to-carry formats, and be used for applications on several areas of the body.

The cream dispenser has been designed to fit a variety of formulas although Albéa suggests body moisturising creams, slimming formulas, mens care, sun care and specific treatments, such as hair remover or anti-stretch mark formulas.

Follows mascara launch

The Cream Dispenser is the second product launch of the month for Albéa, having also developed the new Diorshow 360 mascara pack for the luxury fashion brand.

This was also a first for Dior as the design uses a fully rotating brush for easy application and comfort.

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