The Melville, New York-based company has said that its Jason brand of personal care products will be repackaged featuring an updated logo in an attempt to create a stronger shelf presence. Further redesigns to the Jason brand's Pure, Natural hair care collection will see the introduction of a new inverted design to allow the bottle to stand upside down.
Hain Celestial’s Queen Helene range has also been expanded with an additional Royal Curl, natural curl enhancing line infused with Royal Jelly.
Furthermore, its Alba Botanica Brand is also being expanded with a newly renovated Advanced Line. The line is designed to improve skin clarity and has been renamed Natural Even Advanced.