L’Oreal achieves LEED Gold as it drives sustainability

The cosmetics giant’s US subsidiary announced it has been awarded LEED (Leadership in Energy and Environmental Design) Gold at its Berkeley Heights administrative office, demonstrating the company’s commitment to corporate social responsibility.

LEED is an internationally-recognized green building certification system for the design, construction and operation of high-performance green buildings established by the US Green Building Council (USGBC). It has has gained significant momentum in recent years, particularly as major corporations such as P&G and L’Oreal make increasingly significant commitments to CSR programs and sustainability issues.

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“Sustainable buildings are an integral part of L’Oréal’s overall strategy to reduce its use of natural resources and impact on the planet,” said Pamela Gill Alabaster, senior vice president Sustainable Development & Public Affairs, L’Oréal USA.

“LEED is a best-in-class benchmark for sustainable building and our pursuit of LEED certification for new and renovated buildings will help us to meet our long-term sustainability goals.”

Not for the first time…

Berkeley Heights becomes the second of L’Oréal USA’s facilities to receive LEED certification following the company’s Franklin manufacturing plant being awarded Silver for the expansion of its operations in December 2010.

The Franklin manufacturing facility expansion utilized sustainable materials in its construction including 70 percent post consumer recycled steel for the structural framing, 60 percent for decking, 33 percent post consumer recycled concrete for precast panels.

The facility also installed high efficiency lighting and occupancy sensors which have resulted in energy cost savings of 26 percent from baseline. During the construction of the Franklin expansion, 85 percent of waste was recycled.

L’Oreal USA explained the Berkeley Heights building features high energy performance windows, giving 90 percent of the building’s interior access natural daylight and views, reducing the need for artificial light.

Additionally, during construction 75% of waste was diverted from the landfill.

“By certifying its new administrative offices LEED Gold, L’Oréal USA has demonstrated a strong commitment to its employees’ health, comfort and well-being,” said Rick Fedrizzi, president, USGBC.

“Its Berkeley Heights offices will serve as a showcase for high-performance, energy-efficient, healthy buildings, and an inspiration for others,” he added.

Sustainability drive

This certification follows L’Oreal USA’s recent announcement that it intends to up its sustainable packaging initiatives by introducing assessment tools to its production processes.

Major consumer products player Procter and Gamble has also got involved with CSR initiatives earlier this month stating that it will strive to certify all new production facilities according to LEED certification standards.