Davi Luxury CEO Parish Medley said that Rice’s appointment would bring an “extensive background and experience ... and will be a tremendous benefit as our company expands and grows internationally.”
Bernard Rice said: “as a member of the board, I look forward to scaling this business around the world with our partners who understand our exciting product line”.
Davi Luxury brand group, founded by Carlo Mondavi, develops, licences and markets skin care products using the antioxidants found in wine and grapes.