Dow Personal Care introduces new opacifying technology

By Simon Pitman

- Last updated on GMT

Focusing on the increasing consumer for formulations with desirable texture and appearance, Dow Personal Care has launched Opulyn PQG Opacifier.

An opacifier is a substance that is added to formulation to make it opaque, but in the case of this new ingredient launch, Dow Personal Care claims that the product also has the ability to add a creamy texture as well as increasing product stability.

Opulyn PQG has been designed for optimum use in a variety of cosmetic and personal care formulations, but more specifically in products such as conditioning body washes, shampoos and liquid soaps.

Designed to support cationic polymers

It has also been designed specifically for formulation with systems that contain cationic polymers, which allows for long-term stability of conditioning cleansing products, the company claims.

“Opulyn PQG Opacifier was designed to have excellent compatibility with cationic ingredients, providing formulators a tool to address formulation challenges met with traditional opacifiers,”​ said Fabienne Bizeray, product marketing manager for Dow Personal Care.

“Opulyn PQG allows formulators to enhance their formulations by imparting a luxurious, creamy effect to cleansers at low use levels. Formulators no longer have to compromise between conditioning benefits and creamy textures in their cleansing formulations.”

Supports polyquat and foaming properties

Focusing on specific formulation combinations, the company says that its new opacifier is a targeted solution for body washes that may combine Polyquaternium-7, Polyquaternium-10 and cationic guar derivatives.

Likewise, it is also claimed to be suitable for formulating body washes with high concentrations of amphoteric surfactants, the agent that is used to provide foaming functionality in such products.

Dow Personal Care says that the Opulyn ultimately provides superior opacifying functionality compared to existing opacifying technologies, and also benefits from the fact that it is highly functional at low dose levels, making it potentially cost-saving.

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