The company says that the introduction of Skin-Smart Teas ties in with the fact that the ingestible ‘beauty from within' range is one of the fastest niche growth segments within the $45m global beauty business.
In line with this, the company estimates that the global market for natural beauty from within products is expected to grow to $2.5bn by 2012, with polyphenols expected to be the product segment that will trigger the fastest growth.
Tapping into polyphenols and catechins
“Our skin’s appearance is affected by numerous factors, including UV exposure UV exposure from the sun, natural aging, diet, daily stress, hormones and heredity," said the company's chief brand officer, Stuart Avery Gold.
"With the knowledge that the most efficacious medicines for solving skin care issues are derived from plant-based polyphenols and catechins, these teas are all-natural beneficial blends, which help work to provide skin-smart, anti-inflammatory properties intended to promote a more youthful looking and feeling appearance."
The range will initially include five different flavors that will retail at an SRP of $5.95, and will include Cucumber Mint green tea, Honey Yuzu green tea as well as Swiss Apple red tea and Lychee Coconut white tea.
Beauty From Within 2011 Conference
Relating to the big rise of this niche category, the 2nd Beauty from Within 2011 Conference, will be held in Paris on 27th October at the Lutetia Hotel, organised by the CosmeticDesign publisher, as well as sister publication Nutraingredients.
The event will flag up the key trends in the category, including the fact that Asia is still the undisputed leader for consumers and ingredient sourcing in nutricosmetics, while, Europe and the US are catching up and keen to capitalise on the beauty from within concept.
The European market has been challenged by many stumbling blocks, including baffling health claim rejections and a very slow reaction from consumers to understand and buy the products.
This year's conference will take a look at the challenges behind the education and marketing of nutricosmetics to consumers as well as covering scientific validation, new product forms and categories and exploring how to overcome the current regulation confusion.
For more information on speakers, the programme and to book your delegate place please email by clicking here.