Offen has recently retired as head of the US Direct Selling Agency, a position that sealed a career that has covered almost every aspect of the direct sales category to which Nu Skin is a part of.
"His knowledge of direct selling, strong leadership background and extensive government and industry experience give him an exceptional global perspective that will be a welcome addition to our board. In fact, Neil's experience with the direct selling industry globally is truly unique," said Blake Roney, chairman of Nu Skin's board of directors.
Offen has also served as as secretary of the 63-nation World Federation of Direct Selling Associations and as vice chairman of the Direct Selling Education Foundation.