Promoting its latest Nourishing Oil Care collection, women can share their opinions and interact with one another on Facebook as well as vote for their favourite video. On Twitter, the #DoveHairCare trend can be joined, opening up discussion and winning hair care products and other prizes.
Women can enter the campaign by creating and posting a video of up to 90 seconds sharing their hair care frustrations on the Dove website.
At the end of the campaign, three women will receive a hair make-over from Dove stylist Mark Townsend.