Mintel develops trend intelligence service specifically for personal care
The new service will provide data, predictive analysis and critical recommendation specifically for the BPC market as well as incorporating tools to visualize future trends and concepts.
"The new Mintel Beauty & Personal Care service raises the bar, supporting our client's businesses with a global industry toolkit which prepares them for the future,” said Jane Henderson, global president BPC Division at Mintel.
See into the future?
“It will enable clients to examine not only what is happening now - but also what is coming next - ensuring their businesses stay one step ahead. While the service keeps our robust market trend data - it now incorporates a creative direction to inspire and inform.”
In a first for Mintel, the BPC service will also showcase Packaging Inspirations, which will suggest packaging concepts and future design ideas for the industry.
Mintel BPC will also highlight long-term beauty, consumer, ingredient, packaging, retail and demographic trends by featuring constant case studies, observations and implication updates.
Investment in analysts
Each trend comes with its own curated product wall with the latest relevant launches from around the world. Mintel says the platform also combines forms of media, including product videos and webinars on current innovations and state of the industry - allowing a virtual visit from the beauty analyst as a result.
“In addition, we have further invested in our world leading team of beauty analysts to ensure our clients remain the best informed in the industry," continued Henderson.
The service will incorporate monthly predictive analysis for nine BPC categories examining the consumer, new product development, companies and markets. Case studies and company news for the leading beauty manufacturers around the globe are also due to be featured.
