Inter Parfums expect brand focus and new launches to pay off in 2012
The company expects 2012 revenue of $625m and earnings of $35.7m, assuming that the dollar remains at current levels.
And it expects strong sale from some of its key fragrance brands following strong third quarter results from Burberry, Jimmy Choo and Montblanc.
Distribution of key brands
“We are looking for 2012 to be another record year. We expect sales of certain products launched in 2011 to remain strong, most notably Burberry Body, where the global rollout is continuing,” said Jean Madar, CEO. “Wider distribution of the very successful Jimmy Choo signature fragrance and Montblanc Legend is also planned.”
Inter Parfums will also be taking over the fragrances under the Balmain and Anna Sui brands starting in 2012, whilst it also expects the distribution and sale of legacy products of the Boucheron fragrance to begin in earnest in 2012.
“We are also planning further development of all of our brands in US and Asian markets driven by Inter Parfums Luxury Brands and Inter Parfums Singapore,” Madar added.
US and European launches set
The company are also set to launch its first Montblanc fragrance for women next year in Europe as well as a new Lanvin scent; both of which are expected to contribute to sales growth.
Stateside, Inter Parfums expects to launch its first fragrance for Nine West called Love Fury in the first quarter, as well as several new products and extensions for the Gap, Banana Republic and bebe brands.
“We continue to pursue new brands for both our European and U.S.-based operations and are hopeful that additional agreements will be consummated in 2012,” Madar concluded.
Continuing from last quarter
The company’s extension of the Burberry fragrance line paid off in the third quarter after it registered a huge increase in sales, driven by the launch of Burberry Body.
For the third quarter sales grew 42 percent to $171.7m, marginally impacted by positive currency translations, while at comparable translations rates sales increased by 36 percent.
For the first nine months of the financial year the results were not quite so spectacular, with sales up 15.7 percent at constant exchange rates to $416.1m, an increase of 18.7 percent at comparable translation rates.
