The contest, which ends on February 29, is encouraging consumers to create and send in their own videos telling the cosmetics industry to move to get the lead out of lipstick, for the chance to win prizes and national recognition.
The US Food and Drug Administration published its survey evaluating lead levels in lipstick having completed its latest analysis on 400 lipsticks at the end of last year.
The Campaign For Safe Cosmetics has applied pressure to the agency after the study found lead in 400 lipsticks tested at widely varying levels of up to 7.19 parts per million (ppm); more than twice the levels reported in a previous FDA study.
“Although we do not believe that the lead content found in our recent lipstick analyses poses a safety concern, we are evaluating whether there may be a need to recommend an upper limit for lead in lipstick in order to further protect the health and welfare of consumers,” said FDA.