"There are new innovations in bottle design", says expert at PCD

The R&D manager highlighted trends in glass packaging and how, he feels the industry can benefit from the innovative ‘double molding technique’.

“What we really need is to offer the consumer new stimuli in terms of novelties​,”says Baratta.

“We have produced a solution that overcomes the current limit imposed by the state-of-the-art glass forming technique that allows designers to be more creative with shaping glass​,” he added.

Tri-dimensional graphics and surface projection tools allow Bormioli’s designers to choose where exactly to “put the glass mass, like in a pencil drawing​.”

Double molding trend​

Double molding, according to Baratta is set to be a new design trend, as it features a floating effect, a ‘shape within shape’ that enhances depth and a look of luxury to the bottle.

“A bottle can be decorated as a client desires, for example, the internal shape can be different from the external, or the colour of the glassy ‘inner wall’ may be different from that of the outer shell​,” he explains.

"The bottle is then over-molded with a thermoplastic resin that covers it completely or partially with thicknesses and shapes independent of the glass.Any kind of decoration can be applied before over-molding so that it remains on the inner wall of the object​,” he adds.

Economic setbacks​

According to Baratta, there is a possibility that perfumery companies could be put off the double moulding phase, as it implies higher costs.

“In our opinion, companies don’t understand that we are proposing a brand new product, and not the nth version of a simple glass bottle. The price references should be overcome​.”

“We believe that, once got aware of this new philosophy, the product could at last be greatly developed and distributed​,” he concluded.